Liquor store funding

Liquor store business owners have a unique niche in the national retail market. Alcohol is a notorious recession proof business. Consumers drink in good times and bad. If you had to bet on the viability of a liquor store, bet all in.

It is shocking to note that banks and traditional lending sources have shied away from such a strong segment of the economy. In their minds, retail stores of all types are a high risk. Tell that to the liquor store, wine shop, smoke shop, and gun store owners over the last few years and they'll laugh.

While banks are sitting on the sideline twiddling their thumbs, alternative funding sources like Merchant Cash Advance providers have worked with the alcohol industry to meet consumer demand. The traditional lines of credit have been replaced with quicker, easier, lump sum, deposits from providers like Sure Payment Solutions and New York City Merchant Services. 

Liquor store and wine shop owners have been taking advantage of this excellent alternative and doing the following:

  • Buying inventory (and receiving bulk discounts)
  • Advertising (online ads, yellow page ads, new signs)
  • Hiring New Employees
  • Supplementing Cash Flow
  • Opening additional locations


A Merchant Cash Advance is not a loan. In fact, there is no predetermined time to repay the funds. The credit requirements are lax and the process is astonishingly quick. It's no wonder that Merchant Cash Advance providers have partnered up with liquor stores to finance exponential growth.

Liquor store owners, if you could have $5,000, $15,000 or $75,000 available in 1 week, what would you do with it? The opportunities are endless and all possible. If you haven't looked into this outstanding product, it's time you did.